# #podcast 02: Coordinape

> Interviews with world-class product leaders and founders in crypto to uncover actionable and tactical advice to help you build, launch, and grow your own crypto products.

**Published by:** [michaelcjoseph's musings](https://writing.michaelcjoseph.com/)
**Published on:** 2023-05-08
**Categories:** podcast, web3, product
**URL:** https://writing.michaelcjoseph.com/podcast-2-coordinape-20230508

## Content

👋🏾 Hey, Michael here! Welcome to another edition of Building Crypto, where we deep dive into different crypto products and explore how they use different product principles.If you’re not a subscriber, here’s what you missed recently:Layer3 podcast and deep diveCoordinape deep diveLens Protocol deep diveSubscribe to get access to these posts, and every post.SubscribeBuilding Crypto with ZakkuZakku is the co-founder of Coordinape. Coordinape is reimagining collaboration and helping teams build connections, ownership, and reputation in the digital economy. Prior to Coordinape, Zach worked as a consultant with a focus on sustainability. In today’s podcast we discuss:How crypto enables new ways of organization, collaboration, reputation, and how we workWhat gets built on-chain vs off-chainThe role of trust in building crypto productsUser education in a product and during onboardingBuilding a crypto product in a rapidly changing markethttps://podcasters.spotify.com#2 - Coordinape with Zakku by Building CryptoBuilding Web3 with Zakku Zakku is the co-founder of Coordinape. Coordinape is reimagining collaboration and helping teams build connections, ownership, and reputation in the digital economy. Prior to Coordinape, Zach worked as a consultant with a focus on sustainability.Listen now on Spotify, Apple, and Overcast. Where to find Zakku:Twitter: https://twitter.com/fifthworldzachWhere to find michaelcjoseph:Newsletter: https://blog.michaelcjoseph.xyzTwitter: https://twitter.com/michaelcjosephLinkedIn: https://www.linkedin.com/in/michaelcjosephIn this episode, we cover: (00:00) Zakku’s background (02:26) Crypto for collaboration and reputation (03:32) Target user and problem statement for Coordinape (05:43) How the target user and problem statement has evolved (11:07) What goes on-chain vs off-chain and how trust factors into it (16:56) Scalability of trust (19:08) Introducing new terminology in a product to users (22:37) The value of offering guided walkthroughs for onboarding (27:20) Progressive decentralization of Coordinape (32:02) The future of Coordinape (35:18) Building a crypto product with a quickly evolving market (37:43) Closing thoughts and what Zakku is excited aboutThank you for listening to this podcast! If you find it valuable, share it with a friend, and consider subscribing if you haven’t already!SubscribeSincerely,Michael 👋🏾

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