# #podcast 02: Coordinape

*Interviews with world-class product leaders and founders in crypto to uncover actionable and tactical advice to help you build, launch, and grow your own crypto products.*

By [michaelcjoseph's musings](https://writing.michaelcjoseph.com) · 2023-05-08

podcast, web3, product

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👋🏾 _Hey,_ [_Michael_](https://twitter.com/MichaelCJoseph) _here! Welcome to another edition of Building Crypto, where we deep dive into different crypto products and explore how they use different product principles._

_If you’re not a subscriber, here’s what you missed recently:_

1.  _Layer3_ [_podcast_](https://buildingcrypto.xyz/podcast-1-layer3) _and_ [_deep dive_](https://buildingcrypto.xyz/deep-dive-3-layer3-20221121)
    
2.  [_Coordinape deep dive_](https://buildingcrypto.xyz/deep-dive-7-coordinape-20230426)
    
3.  [_Lens Protocol deep dive_](https://buildingcrypto.xyz/deep-dive-6-20230227)
    

_Subscribe to get access to these posts, and every post._

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* * *

Building Crypto with Zakku
==========================

Zakku is the co-founder of [Coordinape](https://coordinape.com/). Coordinape is reimagining collaboration and helping teams build connections, ownership, and reputation in the digital economy. Prior to Coordinape, Zach worked as a consultant with a focus on sustainability. In today’s podcast we discuss:

*   How crypto enables new ways of organization, collaboration, reputation, and how we work
    
*   What gets built on-chain vs off-chain
    
*   The role of trust in building crypto products
    
*   User education in a product and during onboarding
    
*   Building a crypto product in a rapidly changing market
    

[

![](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo400/37377292/37377292-1701312526981-c4f985efbeeb5.jpg)

https://podcasters.spotify.com

#2 - Coordinape with Zakku by Building Crypto
---------------------------------------------

Building Web3 with Zakku Zakku is the co-founder of Coordinape. Coordinape is reimagining collaboration and helping teams build connections, ownership, and reputation in the digital economy. Prior to Coordinape, Zach worked as a consultant with a focus on sustainability.





](https://spotifyanchor-web.app.link/e/bvjop1uA8Eb)

Listen now on [Spotify](https://podcasters.spotify.com/pod/show/michael-joseph36/episodes/2---Coordinape-with-Zakku-e23llrf), [Apple](https://podcasts.apple.com/us/podcast/building-web3-podcast-%7C-michaelcjoseph/id1686843922), and [Overcast](https://overcast.fm/itunes1686843922).

**Where to find Zakku:**

*   Twitter: [https://twitter.com/fifthworldzach](https://twitter.com/fifthworldzach)
    

**Where to find michaelcjoseph:**

*   Newsletter: [https://blog.michaelcjoseph.xyz](https://blog.michaelcjoseph.xyz/)
    
*   Twitter: [https://twitter.com/michaelcjoseph](https://twitter.com/michaelcjoseph)
    
*   LinkedIn: [https://www.linkedin.com/in/michaelcjoseph](https://www.linkedin.com/in/michaelcjoseph)
    

**In this episode, we cover:**

(00:00) Zakku’s background

(02:26) Crypto for collaboration and reputation

(03:32) Target user and problem statement for Coordinape

(05:43) How the target user and problem statement has evolved

(11:07) What goes on-chain vs off-chain and how trust factors into it

(16:56) Scalability of trust

(19:08) Introducing new terminology in a product to users

(22:37) The value of offering guided walkthroughs for onboarding

(27:20) Progressive decentralization of Coordinape

(32:02) The future of Coordinape

(35:18) Building a crypto product with a quickly evolving market

(37:43) Closing thoughts and what Zakku is excited about

* * *

Thank you for listening to this podcast! If you find it valuable, share it with a friend, and consider subscribing if you haven’t already!

[Subscribe](https://buildingcrypto.xyz/memberships)

Sincerely,

Michael 👋🏾

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*Originally published on [michaelcjoseph's musings](https://writing.michaelcjoseph.com/podcast-2-coordinape-20230508)*