# #podcast 01: Layer3

> Interviews with world-class product leaders and founders in crypto to uncover actionable and tactical advice to help you build, launch, and grow your own crypto products.

**Published by:** [michaelcjoseph's musings](https://writing.michaelcjoseph.com/)
**Published on:** 2023-04-18
**Categories:** podcast, web3, product
**URL:** https://writing.michaelcjoseph.com/podcast-1-layer3

## Content

👋🏾 Hey, Michael here! Welcome to another edition of Building Crypto, where we deep dive into different crypto products and explore how they use different product principles.If you’re not a subscriber, here’s what you missed recently:Layer3 deep diveLens Protocol deep diveSubscribe to get access to these posts, and every post.SubscribeBuilding Crypto with Yahya EAYahya EA is the head of product at Layer3. Layer3 is building the platform to help consumers onboard into crypto. In today’s podcast we discuss:Problem statements, target users, and aha moments for Layer3Big product changes, the motivations behind them, and measuring successDoing things that don't scale and how to start scalingDiscord workflows for crypto productsBuilding for a growing crypto marketBuilding a product around the technical limitations of cryptoProgressive decentralizationhttps://podcasters.spotify.com#1 - Layer3 with Yahya EA by Building CryptoBuilding Web3 with Yahya EA Yahya EA is the head of product at Layer3. Layer3 is building the platform to help consumers onboard into crypto.Listen now on Spotify.Where to find Yahya EA:Twitter: https://twitter.com/yahya_eaLinkedIn: https://www.linkedin.com/in/yahya-el-asmar/Where to find michaelcjoseph:Newsletter: https://blog.michaelcjoseph.xyzTwitter: https://twitter.com/michaelcjosephLinkedIn: https://www.linkedin.com/in/michaelcjosephIn this episode, we cover:(00:00) Yahya’s background(01:07) Layer3’s problem statement and target user(04:24) Layer3’s aha moment for both the customer and consumer(11:23) Doing things that don’t scale(14:43) Layer3’s biggest product updates(18:46) Motivations behind the big product updates(22:06) KPIs and measuring success(25:35) Managing Discord workflows for a team(28:31) Handling a global crypto user base(33:19) Building for both where the market is and where it’s headed to(38:33) Building around the technical and UX limitations of crypto(42:39) What is an on-chain future for Layer3?(50:20) What we’re excited about for the future of cryptoThank you for listening to this podcast! If you find it valuable, share it with a friend, and consider subscribing if you haven’t already!SubscribeSincerely,Michael 👋🏾

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