# #podcast 01: Layer3

*Interviews with world-class product leaders and founders in crypto to uncover actionable and tactical advice to help you build, launch, and grow your own crypto products.*

By [michaelcjoseph's musings](https://writing.michaelcjoseph.com) · 2023-04-18

podcast, web3, product

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👋🏾 _Hey,_ [_Michael_](https://twitter.com/MichaelCJoseph) _here! Welcome to another edition of Building Crypto, where we deep dive into different crypto products and explore how they use different product principles._

_If you’re not a subscriber, here’s what you missed recently:_

1.  [_Layer3 deep dive_](https://buildingcrypto.xyz/deep-dive-3-layer3-20221121)
    
2.  [_Lens Protocol deep dive_](https://buildingcrypto.xyz/deep-dive-6-20230227)
    

_Subscribe to get access to these posts, and every post._

[Subscribe](https://buildingcrypto.xyz/memberships)

* * *

Building Crypto with Yahya EA
=============================

Yahya EA is the head of product at Layer3. Layer3 is building the platform to help consumers onboard into crypto. In today’s podcast we discuss:

*   Problem statements, target users, and aha moments for Layer3
    
*   Big product changes, the motivations behind them, and measuring success
    
*   Doing things that don't scale and how to start scaling
    
*   Discord workflows for crypto products
    
*   Building for a growing crypto market
    
*   Building a product around the technical limitations of crypto
    
*   Progressive decentralization
    

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![](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/37377292/37377292-1701313044928-a3bf5d930dcb8.jpg)

https://podcasters.spotify.com

#1 - Layer3 with Yahya EA by Building Crypto
--------------------------------------------

Building Web3 with Yahya EA Yahya EA is the head of product at Layer3. Layer3 is building the platform to help consumers onboard into crypto.





](https://spotifyanchor-web.app.link/e/V8DUA2uA8Eb)

Listen now on [Spotify](https://open.spotify.com/show/0g4OQY0EZbfH1zUcFvxgQW).

**Where to find Yahya EA:**

*   Twitter: [https://twitter.com/yahya\_ea](https://twitter.com/yahya_ea)
    
*   LinkedIn: [https://www.linkedin.com/in/yahya-el-asmar/](https://www.linkedin.com/in/yahya-el-asmar/)
    

**Where to find michaelcjoseph:**

*   Newsletter: [https://blog.michaelcjoseph.xyz](https://blog.michaelcjoseph.xyz)
    
*   Twitter: [https://twitter.com/michaelcjoseph](https://twitter.com/michaelcjoseph)
    
*   LinkedIn: [https://www.linkedin.com/in/michaelcjoseph](https://www.linkedin.com/in/michaelcjoseph)
    

**In this episode, we cover:**

(00:00) Yahya’s background

(01:07) Layer3’s problem statement and target user

(04:24) Layer3’s aha moment for both the customer and consumer

(11:23) Doing things that don’t scale

(14:43) Layer3’s biggest product updates

(18:46) Motivations behind the big product updates

(22:06) KPIs and measuring success

(25:35) Managing Discord workflows for a team

(28:31) Handling a global crypto user base

(33:19) Building for both where the market is and where it’s headed to

(38:33) Building around the technical and UX limitations of crypto

(42:39) What is an on-chain future for Layer3?

(50:20) What we’re excited about for the future of crypto

* * *

Thank you for listening to this podcast! If you find it valuable, share it with a friend, and consider subscribing if you haven’t already!

[Subscribe](https://buildingcrypto.xyz/memberships)

Sincerely,

Michael 👋🏾

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*Originally published on [michaelcjoseph's musings](https://writing.michaelcjoseph.com/podcast-1-layer3)*