# #deepdive 05: Flocker

*Let's see how Flocker onboards users onto its platform*

By [michaelcjoseph's musings](https://writing.michaelcjoseph.com) · 2023-01-06

web3, product, onboarding

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tl;dr
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The team at [Unlock Protocol](https://unlock-protocol.com/) built [Flocker](https://flocker.app/) with one goal in mind. How do you make it easy for people to create an on-chain relationship with their fans and followers?

The deep dive below explores how the app does with that, but there are a few recurring themes I want to call out:

1.  **Make your primary value add as clear and obvious as possible.** Do so from the moment a user first lands on your page. And make it clear that every step a user takes, gets them closer realizing that value.
    
2.  **Prime users.** Help them understand why they they are doing something and what's coming next. The more they understand, the more likely they are to completely a step.
    
3.  **A/B test.** There are a lot of different strategies you can use to maximize the number of users that make it through a funnel. Explore them and see what works best for you and your users.
    

Deep Dive
=========

![](https://storage.googleapis.com/papyrus_images/fcbbe4de9f34ded3541a7954b1014f8f.png)

![](https://storage.googleapis.com/papyrus_images/d0a9caae4d9a72328997d1e808564873.png)

![](https://storage.googleapis.com/papyrus_images/d34c3b2d78cd485ae862385597981ea5.png)

![](https://storage.googleapis.com/papyrus_images/8db11c90ed27916dbe7cb9cebeedc3c8.png)

![](https://storage.googleapis.com/papyrus_images/1ce126c7772cf39a3b40513caf0601ef.png)

![](https://storage.googleapis.com/papyrus_images/56a548d0646c6bf552bbc8f9c911d450.png)

![](https://storage.googleapis.com/papyrus_images/8189fb0f5c92a2acd0a5639b6a815597.png)

![](https://storage.googleapis.com/papyrus_images/a7e54cdeeaa95253bf12fe09afb8bba5.png)

![](https://storage.googleapis.com/papyrus_images/85872dba9efa612c4627fdb28862c7d6.png)

![](https://storage.googleapis.com/papyrus_images/54608f8afd76dd9cd99f3bddcb995bd9.png)

![](https://storage.googleapis.com/papyrus_images/68d3082ada27ea56b0ab61c39ec7ae44.png)

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*Originally published on [michaelcjoseph's musings](https://writing.michaelcjoseph.com/deep-dive-5-flocker-20230106)*